Hurricane Raver Proposal
Proposal  ·  Prepared for Mariah Bowie

HurricaneRaver

The Brand Blueprint

Your brand, your festival offer and your first moves, decided together and written into a blueprint you can build from.

Date proposed  10.12.26 Scroll
A note from me02 / 09

You came in with four ideas. I heard three questions.

You came in wanting to grow Hurricane Raver Media, with four things on your list:

  • A website
  • A blog
  • A podcast
  • A second Instagram page

Mariah, you already have the parts most people never get: the media passes, the promoter relationships, a following that trusts your take, and the attendee’s point of view, which most people in this scene trade away the minute they get access.

What you don’t have yet are answers to three questions:

  1. Where does Hurricane Raver Media end and you begin?
  2. What is a festival actually buying from you?
  3. What do you build first, and how?

Until those are answered, every new idea competes with every other one, and that’s how something fun turns into a second job.

I can see the whole board, and where every piece eventually goes. Right now, you don’t need all of it. You need the few moves that get you started, in the right order. That’s what I’m proposing.

xx, k
What I heard  ·  in your words03 / 09

An hour of conversation. These are the four lines that told me what this really is.

“The raving and the festivals pay for themselves.”
What it tells me

That’s the goal. You called this “solely a for fun project” you never want full-time. Success isn’t a second career. It’s a project that funds the life you already love, and I’ve sized everything here to that.

“I wear too many hats.”

Your limit isn’t ideas or ambition.

It’s hours.

A plan that ignores your 9-to-5 won’t survive the first busy month.

“It’s about the community, not so much just the artists and the DJs.”

That’s your positioning, and it’s rarer than you think.

Most scene media chases the stage. You stay with the crowd.

“Still be the crazy rave girl… be a little more professional with it.”

Growing can’t cost you the thing people follow.

That’s why the line between you and the media brand matters so much.

What we’re solving for04 / 09

Three decisions sit upstream of everything else.

Your website, the podcast, your two Instagram pages and, one day, contributors to Hurricane Raver Media all depend on these three decisions.

Make them first, in this order, and everything you build after has a North Star. Skip them, or make them out of order, and you’re building every new piece blind. That means more work, more second-guessing and less direction.

1

Where the media ends and you begin

Right now

Hurricane Raver Media and Mariah share one identity, with no guidelines for what belongs to the company and what belongs to you. Your two Instagram pages don’t have separate jobs, so every post has to be both press and a personal diary.

Once it’s decided

You have a brand identity: who Hurricane Raver Media is for, how it’s positioned, and where you stand as its founder. The media brand can be taken seriously as press and one day carry other people’s work, without erasing the person your audience actually follows.

2

What a festival is buying from you

Right now

When I asked what your most viable offer is for a festival, you said, “I don’t know. That’s a good question.” You already do the work before, during and after events. It just isn’t packaged.

Once it’s decided

When a festival asks what Hurricane Raver Media does for them, you have a clear answer and an offer they can say yes to. Right now, no one really knows how to hire you, or for what. Once it’s packaged, the website gets a clear call to action, and the podcast can hand it over on a silver platter: here’s what we do, and here’s how to bring us to your festival.

3

What you build first, and how

Right now

“It’s just been a go, go, go.” A website, a blog, a podcast, a second Instagram page: each one moving a little at a time, around a full-time job. With no set order, every free minute starts with deciding what to work on. That’s where the energy leaks and the decision fatigue come from.

Once it’s decided

You have a plan to follow instead of a decision to make. Your first moves are in order, each with exactly what to build and how, so you work on one thing until it’s done, and each one sets up the next, like dominoes.

1 of 3
What I recommend05 / 09

The Brand Blueprint

One working session. One written blueprint. I take everything that’s in your head, the brand, the offer and every idea, and put it in order: who Hurricane Raver Media is, what a festival buys from it, and exactly what you do next. I map it. You build it.

What we map togetherTap each to open
What it gives you

A clear definition of what Hurricane Raver Media is, who it’s for and how it’s positioned, and who you are within it as the founder. It’s what lets the media brand be taken seriously as press, and one day carry other people’s work, while you stay the person your audience follows. If there’s time, we’ll touch on colors, vibes and fonts too.

What you’ll build from it

Everything. Your brand identity is the filter every decision runs through: your positioning, your content, which festivals you pitch, how you show up. It’s also where your logo, colors and fonts come from. You can’t choose how your brand looks until you know what it stands for. With this in hand, you can create your visual identity yourself or give it to a designer to translate.

What it gives you

A clear, confident answer when a festival asks what you do for them, mapped into a before, during and after package from the attendee’s side.

What you’ll build from it

The finished package. You’ll know exactly what the offer is, with most of the language already worked out. You design how it looks and finish the copy for your offer page and your pitch.

What it gives you

Your manual for what comes next. The website: what it says, what goes on each page and which template to build it on. The podcast: the format, the name and how it launches. Your two Instagram pages: what each one is for. Plus what waits, and why.

What you’ll build from it

All of it, one step at a time, in the order your Blueprint gives you.

Your Blueprint

The soul of the brand, the offer and the order, written into one Google Doc. You bring it to life. It also becomes the filter for every new idea: if it doesn’t serve the brand, the offer or the order, it waits.

Want my hands on any piece, like your visual identity or offer design? Those are available à la carte.

How it works06 / 09

Three weeks, from booking to ready to build.

  1. Sign the agreement and pay the invoice. Then gather what you learned at Lost Lands and 7 Stars: what you loved making, what drained you and what people responded to. That’s our research.

  2. 90 minutes together, live. You bring everything that’s in your head. I sort it: we define your brand, shape your festival offer, and I lay out the whole picture of what comes next and in what order.

  3. I write it all into one Google Doc: your brand, your offer and your first moves, in order, with how to build each one. Then it’s yours to read through, with room to leave comments and notes right in the doc.

  4. An hour together going through your notes and questions, then one round of revisions. You leave knowing exactly where to start and feeling ready to build.

My part

Lead the session, write your Blueprint, revise it and review it with you.

Your part

Bring what you learned at Lost Lands and 7 Stars, make the calls with me, then bring it to life: your visual brand, the website, the podcast, the pages.

Want hands-on help with any piece, like your visual identity or offer design? I offer those à la carte.

The voice notes

Ideas hit at 2 AM, or in the middle of a festival.

While we’re working together, send them as voice notes and I’ll fold the good ones into your Blueprint. After your Blueprint review, they’re perfect for a monthly check-in.

Investment07 / 09
$2,500

The Brand Blueprint, complete.

  • The 90-minute working session
  • Your Blueprint, written in one Google Doc
  • A one-hour Blueprint review and one round of revisions
  • Voice notes, any hour, while we’re working
Pay in full
To book your sessionWith the signed agreement$2,500
Payment plan, if needed
To book your sessionWith the signed agreement$1,250
When your Blueprint is deliveredThe week after our session$1,250

Optional: the monthly check-in

A one-hour strategy call each month to adjust the plan as festival season changes, and to give you my take on what you’re building. $500 a month, month to month, starting the month after your Blueprint review. Add it now or decide once you’ve seen your Blueprint.

It is

My advice on the call, plus quick questions by message in between. Anything that needs real thinking, we save for the call.

It isn’t

Accountability, or me building anything. Hands-on help, like visual identity or offer design, is available à la carte.

To book$2,500
Blueprint total$2,500
Then monthly$0
The bigger picture08 / 09

The whole road, one step at a time.

You told me where you’d love this to end up: a festival media brand with people creating under your name, and the festivals covering the cost of the raving.

I can see the road from here to there. It has a lot of steps, and they only work in order. Here’s the full map, so you can see how it connects. This proposal is only the first step.

  1. Start here  ·  this proposal

    Make the three decisions

    Your brand, your offer and your first moves, in order. Every later stage is built on them.

    Moves on whenyou have your Blueprint in hand.

  2. Then

    Prove the offer

    Build what the Blueprint says to build first: your visual brand, the website on a template, the first podcast episodes. Then pitch the package to the festivals you already know, and let your coverage of each one prove what you deliver.

    Moves on whenfestivals start saying yes.

  3. Then

    Grow the media brand

    Consistent coverage across festivals, your two Instagram pages each with a clear purpose, collaborations with artists and brands who share the attendee’s view, and new ways to earn beyond packages.

    Moves on whenthe raving is paying for itself.

  4. Far down the line

    Bring people in

    Contributors covering festivals you can’t get to, trained in your way of doing it and held to clear standards and contracts.

    Moves on whenthere’s more demand than one of you.

Each stage is earned by the one before it. The offer is what contributors will one day deliver. The brand decides whose name they work under. The order keeps it fun long enough to get there.

None of this is in this scope or price. When a stage is ready, we’ll decide together whether it needs me and what it should look like.

Let’s get the festivals paying for the raving.

Next steps09 / 09
i.

Read it through, then send me your questions or a yes.

ii.

I’ll send the agreement and the invoice.

iii.

We put your session on the calendar, within a week of booking.

xx, k kate@kateobert.com